Toms needed a new way to present their One-for-One business model.
We wanted to tell a simple visual story connecting the person buying Toms to the child overseas benefiting from the One-for-One business model. Despite cultural and physical boundaries, we are all very similar in many ways. We all cast a shadow under the same sun. 
"A brighter tomorrow. One step at a time."

Shoe box shadow puppets 
Commercial
Toms will post animated videos to promote One for One through social media.
CW: Jody Bufkin  
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