THE HUB
Saatchi & Saatchi Los Angeles has an online data management system that stores all of the agencies creative assets and resources that are accessible to all employees. I was tasked with creating an identity suite for The Hub team. 

A Hub is the effective center of an activity or network.
Elements and information congregating at one source is the inspiration behind The Hub’s visual identity. It is influenced by the beauty of function and structure of web based storage, as seen in the custom typeface inspired by gathering and connection of data.
Design / Logo: Sarah DaBoub

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