IMAX x First Man+TBWA\Chiat\Day
IMAX needed an innovative way to promote the film 'First Man' on social. They wished to create a fear of missing the breathtaking experience that is First Man in IMAX.
We used a waning moon as a visual symbol of the time left to see First Man in IMAX. This shifting moon lived as IMAX's profile icon, each day changing just slightly. As First Man’s time in IMAX slowly came to an end, so did their moon profile.
Copywriter: Ryan Siepert