The Fiat 500 hopes to keep your imagination alive, even when you become overwhelmed. We wish to spark that childlike wonder again, even during the most stressful parts (driving). 
Magazine print ad
Those who apply for mail information through Fiat.com will receive an information brochure and the Fiat 500 viewer. In order to make car buying research more fun, the viewer will give potential Fiat owners a look into their future driving experience.
A flying Fiat will be achieved by creating a wire sculpture car.
CW: Cameron Hamlet 
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